Odélia, with AguaBoca, her Instagram account where she presents and details her culinary creations inspired from experiences and trips, asked me to create a visual identity and to develop a brand that resonates with her spirit. Aguaboca's main objective is to discover healthy and original recipes, made with seasonal and fresh ingredients.
After analysing AguaBoca's audience, market and competitors, I shared few concepts with Odélia and we quickly agreed to further develop a hand-drawn logotype and visual identity including graphic assets and illustrations.
Below is AguaBoca's visual identity development on different supports.

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