BOBBI BROWN - Beauty Campaign
Established in 1991 by celebrated makeup artist Bobbi Brown, this exclusive beauty line includes professional makeup products, colour cosmetics and accessories.
A range of ideas were produced, based around the specific requirements of the UK market: on-counter and in-store POS, advertising, direct mail, email newsletters and leaflets all reinforced the message with a dramatic effect on direct sales.
In addition to the extensive marketing campaigns I also produced many of their important internal and external brochures and working closely with the Bobbi Brown marketing team, I was able to come up with innovative and effective ways to achieve their marketing goals.

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