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RSA Insurance Group
Always on your side website
RSA, one of the main insurance company in UK, has expressed its need for a website where they will regularly communicate about their collaboration with brokers and clients.
After consideration of the team needs, I designed and prototyped a simple but efficient interface.
I then enhanced the overall with impactful metaphoric imagery that addresses clearly to the target.
![](https://cdn.myportfolio.com/a8229bfc4880b8791462f9e5dea2a1c4/9e32d082-b5f2-407b-83c5-da073a3bd2df_rw_1920.jpg?h=8628125a0b8c998785e99eb8b6001c78)
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To balance with a corporate content, I created several light and unique illustrations as well as fresh looping animations, all of them in line with the brand identity.
![](https://cdn.myportfolio.com/a8229bfc4880b8791462f9e5dea2a1c4/d1d7f127-3446-4728-95c3-ad6313b4ec7e_rw_1200.gif?h=19ef034d3e153311170c10a0878b1f66)
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![](https://cdn.myportfolio.com/a8229bfc4880b8791462f9e5dea2a1c4/e8b56c01-7a97-47ac-9782-94f6be879fbf_rw_1200.gif?h=26ab41d912e99fd578257b7a62af1bd9)
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![](https://cdn.myportfolio.com/a8229bfc4880b8791462f9e5dea2a1c4/e537f5c2-2222-48f0-8b72-2c6d1f2ee507_rw_1200.gif?h=07c74a8d647012e63bffac1b2e023b39)
![](https://cdn.myportfolio.com/a8229bfc4880b8791462f9e5dea2a1c4/309fbe3e-8905-49d3-8ae2-d34268f2b3d1_rw_1200.gif?h=9b0cb4f647f34969392264599ef0d803)
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