RSA Insurance Group
Always on your side website
RSA, one of the main insurance company in UK, has expressed its need for a website where they will regularly communicate about their collaboration with brokers and clients.
After consideration of the team needs, I designed and prototyped a simple but efficient interface.
I then enhanced the overall with impactful metaphoric imagery that addresses clearly to the target.
To balance with a corporate content, I created several light and unique illustrations as well as fresh looping animations, all of them in line with the brand identity.