![](https://cdn.myportfolio.com/a8229bfc4880b8791462f9e5dea2a1c4/2164b6a3-e70b-4a50-bcc0-9c075e66c83b_rw_1920.jpg?h=c27bb5e67e35141c6c7d23df372da8d2)
RSA Insurance Group
CARE campaign
RSA Insurance Group asked me to create a visual concept for their new product campaign: CARE.
I proposed the use of a stylised "plus sign" as graphic symbol other the different campaign assets: brochure, landing page, poster and newsletter. This gimmick helps to drive the reader's sight on human focus imagery.
![](https://cdn.myportfolio.com/a8229bfc4880b8791462f9e5dea2a1c4/6b73f819-c26d-44d3-812e-b562e0f1435d_rw_1920.jpg?h=5ca093a29ffd4dbbdc21a37683f3868b)
![](https://cdn.myportfolio.com/a8229bfc4880b8791462f9e5dea2a1c4/5e98652f-4efd-42d8-bf6d-85d658187b63_rw_1920.jpg?h=e6c9df4280bc05e5db0d4f806e34f09b)
![](https://cdn.myportfolio.com/a8229bfc4880b8791462f9e5dea2a1c4/fbd5e81b-ebca-458c-aebf-a5044c0f0c36_rw_1920.jpg?h=abadcbb890bd6fc8be0a300dd05f989f)
![](https://cdn.myportfolio.com/a8229bfc4880b8791462f9e5dea2a1c4/402371ec-6c79-44f3-b21b-a16f819fc4ba_rw_1920.jpg?h=924a5f6b517ef4b83d0fbb7f63e05965)